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Are We Too Busy For Great Marketing?

Blog

If you’ve been reading my posts lately, you’ll notice that I am covering JetBlue quite a bit. From a better wingman, to ads so good you want to steal them, JetBlue has been on a roll – and there seems to be no end in sight. While I typically like to mix my columns up

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Why Westin Wants Travelers To Ditch Their Boring Out of Office Message

Blog

I have a confession to make. Every time I catch Jay Baer’s out of office messages, I am immediately filled with envy. From funny and unexpected references to wanderlust-worthy destinations, Jay’s out of office messages were hard to match—until now. Enter the Westin OOO Generator. Inspired by the belief that a “better vacation deserves a

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How JetBlue Makes Ads So Good People Steal Them

Blog

Want to generate more engagement with your company’s out-of-home ads? Make them so compelling that consumers want to steal them. If this seems easier said that done, consider taking a page from JetBlue’s #NYCTakeoff campaign playbook. In the campaign, JetBlue hid prizes in bus shelter ads at 181 stops across New York City’s five boroughs.

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How To Develop Branded Swag That Your Fans Will Love

Blog

If Cinnamon Toast Crunch has anything to do with it, the days of eating a delicious breakfast and your friends not knowing about it are over. Knowing that its fans shouldn’t have to choose between eating or posting on social media, the company has risen to the occasion with an exciting new creation – the

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How Oscar Meyer is Cooking Up Customer Connections

Blog

Ask any company, and chances are they’ll tell you how much they love their customers. But are they willing to take that love to the next level and play matchmaker? Targeting discerning bacon enthusiasts that will not settle, both in love and bacon, Oscar Mayer has introduced Sizzl, the first-ever dating app exclusively for bacon

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The Power of Visual Storytelling

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  • 10 Valentine’s Day Marketing Campaigns That Won Hearts and Attention
  • The Marketer’s Storybook: Secrets, Surveillance & Satire
  • Why Brand Storytelling Is Critical for eCommerce Growth
  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands

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