As part of JetBlue’s mission to inspire humanity at every touch point, the company recently took a unique approach to activating an interactive storefront display in New York City. On the outside, people saw what looked like an interactive holographic display with options to learn more about JetBlue’s offerings with pre-recorded answers from a JetBlue
Imagine this: You’re stuck at LaGuardia Airport due to a flight delay—for a whopping six hours. Naturally, it’s a pretty “meh” experience, until all of the sudden a talented group of singers bursts into song. Turns out it wasn’t just any group of singers, but the Broadway casts of The Lion King and Aladdin jumping
Ah, emojis. These small icons liven up our personal communications by expressing ideas or emotions, and they can do the same for your company’s social media content. From improving communications to raising money and even ordering pizza, here are three innovative examples of how companies are creatively leveraging emojis in their social media programs. IKEA’s
I recently had the pleasure of traveling to Hamburg, Germany to speak at M2C. With friends of mine raving about this event year over year, I was excited to check it out, meet new people and share my thoughts on creating remarkable customer experiences with content. Why content? If you think about it, content is
Don’t just create campaigns—launch movements. This sentiment rings true in the latest initiative from TOMS. In celebration of the company’s birthday, TOMS is launching #withoutshoes, an Instagram initiative to give away one million shoes to children in need. While the initiative is impressive, another unique aspect of this campaign is that the company isn’t asking