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How An Interactive Mt. Everest Infographic Is Enhancing The Washington Post’s Reader Experience

Blog

Ever wondered what it would be like to climb Mt. Everest? Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices

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How Mophie Saved the Day at SXSW

Blog

If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need. Dubbed

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Speaking Engagement: SXSW, Standing Out In The Era of Infobesity

Speaking Engagements

SXSW is jam-packed with fantastic talks, inspiring new ideas and people to connect with. I was fortunate to be invited to speak at W2O Group’s 2015 SXSW Pre-Commerce Summit and share my ideas on a topic I am passionate about – Standing Out In The Era of Infobesity. With more competition for consumer attention than

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How Converse Uses Creativity and Self-Expression To Build Its Community

Blog

What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people

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Can’t Miss Campaign: Your Year with Nike+

Blog

According to Nike, “Data means nothing if you don’t do something with it.” Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike

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The Power of Visual Storytelling

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  • The Marketer’s Storybook: Algorithms, Outrage, and the Owl
  • The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules
  • The New Rules of Brand Storytelling That Inspire and Connect
  • The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
  • How Brands Won Big on Taylor Swift’s Engagement Day

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