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Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Blog

“What’s the best trick you can do?” “Do you wanna marry me?” “How big is your boot space?” “How and when can I afford this one day?” “Can you twerk?” These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. Positioned as an online “meet & greet” for

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Seven Tips For Jumpstarting Your Visual Storytelling Strategy

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We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities

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Social Media: Pepsi Max Shocks and Delights Londoners With Augmented Reality Stunt

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This post originally appeared on Convince&Convert.com. Picture this: you’re waiting for the bus and in the middle of a busy London street and a tiger walks right up to the bus stop window and stares you down. What would you do? You’d probably start to panic, right? Maybe consider making a run for it? Then,

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Social Media: How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi

Blog

This post originally appeared on Convince&Convert.com. With Sochi being touted the “Viral Games,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. Here are three examples of companies –

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Social Media: Innocent’s Daring Holiday Social Media Content

Blog

This post originally appeared on Convince&Convert.com. Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks, a wholesome smoothie, juice and veggie

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