From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants
A scratch-and-sniff armpit billboard. A Bluetooth-enabled chocolate bar that cries for help. And a tech giant reversing course on the death of third-party cookies. This is The Marketer’s Storybook, where brand storytelling gets stranger, sharper and more strategic by the week. This week’s lineup includes: Let’s dive in.
This week’s stories prove marketers are rewriting the rules – and doing it with style, satire, and a sprinkle of slushie-flavored chaos. From action-figure AI trends to brands giving up social altogether (hi, Lush) and creators shaping product design at Ninja, today’s smartest marketers are zigging while others zag. Whether it’s turning fast food into
This week’s brand moves prove there’s more than one way to win hearts, headlines, and customer love. From Supergoop’s smart SMS strategy to Cocokind swapping influencer trips for customer getaways, brands are trading flashy for thoughtful — and seeing real returns. Meanwhile, Liquid Death dropped “Kegs for Pregs” with Kylie Kelce, Macy’s optioned a TV
This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on