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The Marketer’s Storybook: A Week of Creativity, Crisis Management, and Cutting-Edge Innovation

Blog

This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing

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The Marketer’s Storybook: A Week of Productivity, Innovation, and Big Brand Moves

Blog

This week, I had the chance to catch up with Phil Mershon while he was in London – it’s amazing to think that it has probably been 15 years since we last connected in person! The photo from this weeks newsletter was taken together after a wonderful lunch at The Ivy Tower Bridge. It was

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Starting 2025 Strong: Rain, Resilience, and Riga

Blog

I kicked off 2025 in London with a rainy New Year’s Day walk in Regent’s Park. It’s my tradition to start the year with a long walk and a coffee, so I piled on my waterproof gear (yes, I looked ridiculous) and went anyway. It felt amazing—a reminder to push through the gloomy weather (literal

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The Marketer’s Storybook: Welcome To 2025!

Blog

Happy New Year, Storytellers! 🎉 I’m writing this week’s newsletter on my flight back from Boston – ironically on British Airways who is stirring up a bit of loyalty program drama this week. Sadly the inflight WiFi isn’t cooperating so you will get this newsletter on January 1st instead. Happy 2025! I had an incredible

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Kentucky Fried Carols: A Creative Marketing Masterclass by KFC

Blog

KFC Canada is serving up a holiday treat that goes beyond its iconic chicken buckets. This season, they’ve transformed bucket lids into playable vinyl records. Yes, you read that right – Kentucky Fried Carols is a nostalgic, finger-lickin’-good twist on holiday cheer. It’s a limited-edition collectible that marries food, music, and festive fun in a

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