This week, I had the chance to catch up with Phil Mershon while he was in London – it’s amazing to think that it has probably been 15 years since we last connected in person! The photo from this weeks newsletter was taken together after a wonderful lunch at The Ivy Tower Bridge. It was
I kicked off 2025 in London with a rainy New Year’s Day walk in Regent’s Park. It’s my tradition to start the year with a long walk and a coffee, so I piled on my waterproof gear (yes, I looked ridiculous) and went anyway. It felt amazing—a reminder to push through the gloomy weather (literal
Happy New Year, Storytellers! 🎉 I’m writing this week’s newsletter on my flight back from Boston – ironically on British Airways who is stirring up a bit of loyalty program drama this week. Sadly the inflight WiFi isn’t cooperating so you will get this newsletter on January 1st instead. Happy 2025! I had an incredible
KFC Canada is serving up a holiday treat that goes beyond its iconic chicken buckets. This season, they’ve transformed bucket lids into playable vinyl records. Yes, you read that right – Kentucky Fried Carols is a nostalgic, finger-lickin’-good twist on holiday cheer. It’s a limited-edition collectible that marries food, music, and festive fun in a
Happy Holidays, Storytellers! 🎄
Thank you for the incredible response to my first newsletter – I’m thrilled to share that over 500 people have subscribed since its launch! Let’s dive into the stories making waves in marketing this week – and the takeaways you can apply to your brand storytelling.