If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need. Dubbed
SXSW is jam-packed with fantastic talks, inspiring new ideas and people to connect with. I was fortunate to be invited to speak at W2O Group’s 2015 SXSW Pre-Commerce Summit and share my ideas on a topic I am passionate about – Standing Out In The Era of Infobesity. With more competition for consumer attention than
What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people
According to Nike, “Data means nothing if you don’t do something with it.” Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike
Still sending “Happy Holidays” or “Happy New Year” messages out? If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. The campaign is hosted on a dedicated microsite, where consumers are invited to write,