This week’s issue examines how brands are responding to a shared tension: audiences are overwhelmed by volume, automation, and synthetic sameness, yet still deeply responsive to stories that feel intentional, human, and culturally fluent. Google turns AI adoption into nostalgic rivalry. Lego reframes AI fear through trust and education. Equinox rejects synthetic imagery by making
From sachets of self-worth to AI-generated scent pairings, the Health, Beauty & eCommerce Summit in London delivered a masterclass in modern brand building. But beyond the beauty buzzwords and platform debates, one big truth rang out: The brands winning today aren’t channel-obsessed. They’re customer-obsessed. Whether you’re a legacy player or a challenger brand, the takeaway
This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%