From Beckham’s cowboy comeback and Costa’s coffee-fueled connection to groin-scented billboards and Duolingo’s AI backtrack, The Marketer’s Storybook has no fear in diving into the bold, the bizarre, and the backpedaling. Whether it’s high-stakes rebrands, emotional storytelling, or a wake-up call on AI promises, these stories remind us that attention without strategy is just noise
A scratch-and-sniff armpit billboard. A Bluetooth-enabled chocolate bar that cries for help. And a tech giant reversing course on the death of third-party cookies. This is The Marketer’s Storybook, where brand storytelling gets stranger, sharper and more strategic by the week. This week’s lineup includes: Let’s dive in.
This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing