Social Media: General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
This post originally appeared on Convince&Convert.com. Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal