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Social Media: 2 Amazing Movember Case Studies

Blog

This post originally appeared on Convince&Convert.com. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated

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Social Media: General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

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This post originally appeared on Convince&Convert.com. Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal

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Social Media: 3 Ideas From Oreo to Infuse Creativity & Fun Into Your Social Media Content

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This post originally appeared on Convince&Convert.com. Are you having a creative roadblock when it comes to your social media content? They say good things come in three’s, so who better to seek creative inspiration from than Oreo. Long after generating worldwide kudos for the Daily Twist campaign and famed real-time marketing “dunk in the dark”

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Social Media: PayPal’s Patriotic Pup Shines Over the July 4th Holiday

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Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks. While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show. Shared both on PayPal’s Facebook page and Instagram channel, the words adorable and clever come to mind. How can you

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Social Media: Grey Poupon Celebrates National Pride Month

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This post originally appeared on Convince&Convert.com. In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet powerful reinvention of a classic ad on the brand’s Facebook page. A nod to the famous Grey Poupon commercial “Pardon Me” from 1981, the Facebook post features an image of two men

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