This post originally appeared on Convince&Convert.com. Ah, April Fools’ Day. April 1st is a day where not much is as it seems and a good ‘gotcha’ is the ultimate reward. While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. Proclaiming that, “April’s
This post originally appeared on convinceandconvert.com. While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New
Editor’s Note: This post originally appeared on convinceandconvert.com. Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on
Editor’s Note: This post originally appeared in convinceandconvert.com. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see in their Facebook newsfeed, this post from Crest is a great example of how to cultivate engagement around dynamic imagery. The child’s facial expression in the photo
Editor’s Note: This post originally appeared on convinceandconvert.com. Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content in real-time to engage their fan base of more than 1.6 million during the Presidential Inauguration. Given the impressive stats on the number of people who watch TV