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Social Media: The Dreaded Plaque Talk Sparks Facebook Engagement

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Editor’s Note: This post originally appeared in convinceandconvert.com. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see in their Facebook newsfeed, this post from Crest is a great example of how to cultivate engagement around dynamic imagery. The child’s facial expression in the photo

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Social Media: The White House Commemorates the Presidential Inauguration on Facebook

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Editor’s Note: This post originally appeared on convinceandconvert.com. Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content in real-time to engage their fan base of more than 1.6 million during the Presidential Inauguration. Given the impressive stats on the number of people who watch TV

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