• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

How Converse Uses Creativity and Self-Expression To Build Its Community

Blog

What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people

Read More

BMW Takes a Page from Snapchat in New Snowchat Campaign

Blog

Still sending “Happy Holidays” or “Happy New Year” messages out? If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. The campaign is hosted on a dedicated microsite, where consumers are invited to write,

Read More

Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings

Blog

For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the

Read More

ABC’s World News Tonight Debuts Facebook Newscast

Blog

ABC World News Tonight with David Muir is debuting #‎TheOneThing‬ Facecast, a one-minute newscast produced exclusively for Facebook. In the newscast, Muir shares a roundup of the top news stories and trending topics for the day in an abbreviated, snackable format. While ABC certainly is not the first news outlet to develop a newscast specifically

Read More

Social Media: Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Blog

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones

Read More
1 … 5 6 7 … 12

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: Algorithms, Outrage, and the Owl
  • The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules
  • The New Rules of Brand Storytelling That Inspire and Connect
  • The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
  • How Brands Won Big on Taylor Swift’s Engagement Day

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management Content Strategy contest crisis communications crisis management customer experience Facebook Fashion Holiday Influencer Instagram I wrote a book! leadership LinkedIn Live Event Luxury marketing out of home Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube