• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

The Unexpected Side of Harvey Nichols

Blog

Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app, of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people

Read More

Inside Stuart Weitzman’s Cinemagraph Storytelling Campaign on Instagram and Facebook

Blog

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their

Read More

5 April Fools’ Pranks So Fun They Should Be Real

Blog

Ah, April Fools’ day. The day where brands flex their creative muscles, all in the name of a good “gotcha.” While this year’s roundups presented quite a few entertaining jokes, some were so unique, they just might have a shot turning from prank to possible. Google Maps Hides Pac-Man in Locations Around the World Who

Read More

How Converse Uses Creativity and Self-Expression To Build Its Community

Blog

What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people

Read More

Unexpected & Artistic – How Top Brands Are Using Cinemagraphs

Blog

While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test

Read More
1 2 3 4

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: AI Regrets, Football Legends & Groin-Scented Ads
  • The Marketer’s Storybook: Mascot Mayhem, Brand Value & Marketing Time Machines
  • Would Your Brand Pass the Coffee Test?
  • The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management content marketing Content Strategy contest crisis communications customer experience Facebook Fashion Holiday Influencer Instagram I wrote a book! LinkedIn Live Event London Luxury marketing out of home Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube