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The Marketer’s Storybook: A Week Of Wacky Jobs, Beer Face Rollers and Bringing Back The Harlem Shake

Blog

Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference

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The Marketer’s Storybook: A Week of Productivity, Innovation, and Big Brand Moves

Blog

This week, I had the chance to catch up with Phil Mershon while he was in London – it’s amazing to think that it has probably been 15 years since we last connected in person! The photo from this weeks newsletter was taken together after a wonderful lunch at The Ivy Tower Bridge. It was

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The Marketer’s Storybook: December 17, 2024

Blog

Once upon a time, I ran a newsletter called The Week In Marketing, which had a loyal readership but I felt lacked a bit of direction. So as the famous saying goes – every great story deserves a rewrite. After months of planning, I’m thrilled to introduce The Marketer’s Storybook!

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7 Amazing April Fools’ Day Pranks From Companies

Blog

With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. Zappos Accidently Lets CEO Tony Hsieh

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Inside IHOP’s National Pancake Day Strategy

Blog

If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. View image on Twitter ✔@IHOP YA’LL GET FREE PANCAKES!!! Learn more here: http://spr.ly/6012BdaEO 

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