For a few lucky fans who sent direct messages to Mercedes-Benz USA via Facebook and Instagram this past holiday season, Mercedes-Benz sent back more than a simple response. Inspired by the approximately 100 messages the company gets on Facebook and Instagram every day, the company launched the #MBSecretSanta program to reward customers—current and prospective—who engaged
‘Tis the season for fun and festive holiday-themed offerings from companies. But, what happens when your company’s holiday product doesn’t quite meet consumer expectations? As Reese’s recently found out, taking on critics in a clever way can actually generate more brand goodwill. It started innocently. Consumers purchased Reese’s Peanut Butter Cup Trees, expecting to find
From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments With the tendency to overindulge during Thanksgiving, Century
If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26th, National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular
On July 17th, companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. Developed between 1998 and 1999 by Shigetaka Kurita, emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like