I recently had the pleasure of traveling to Hamburg, Germany to speak at M2C. With friends of mine raving about this event year over year, I was excited to check it out, meet new people and share my thoughts on creating remarkable customer experiences with content. Why content? If you think about it, content is
A big thank you to LinkedIn Finance Connect in New York City for having me as a speaker! While my talks often feature a range of companies and industries, I was excited for the opportunity to delve deeper into best practices in content marketing for financial companies. Financial companies, like their counterparts in other industries,
As a speaker at numerous marketing, social media and tech events, it’s an amazing feeling when international conferences reach out to invite you to their event. Such was the case with OMCap, which was hosting a conference on Content Marketing in Berlin. A fantastic event in one of my favorite cities? Win-win. I created a
There’s a “pinch me” moment every time I’m asked to do a book signing. Writing a book was an incredible accomplishment in itself and I still cannot believe that I get the opportunity to sign books while meeting my readers. Here are a few photos from my recent book signing with McGraw-Hill Education at the
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities