A cookie brand accidentally renamed itself “Ryan” on TikTok. The Olympics sold venue naming rights for the first time. Levi’s is betting on cowboy fashion to add billions. And Meta? Its AI guardrails just snapped. This week’s stories show how fast mistakes, risks, and reinventions can flip into sales spikes, culture wins, or reputational firestorms.
From sachets of self-worth to AI-generated scent pairings, the Health, Beauty & eCommerce Summit in London delivered a masterclass in modern brand building. But beyond the beauty buzzwords and platform debates, one big truth rang out: The brands winning today aren’t channel-obsessed. They’re customer-obsessed. Whether you’re a legacy player or a challenger brand, the takeaway
From brain-rot memes to Coldplay kiss cam scandals, this week’s edition is bursting with creative storytelling, bold brand risks, and cultural heat. We’ve got IKEA turning sleep-talk into ads, TIME’s 100 most powerful creators, Sydney Sweeney sparking Wall Street debate, and Škoda reclaiming phallic Tour de France graffiti. You’ll laugh, you’ll debate – and hopefully
Culture-shaping trends, provocative questions, and actionable insights from the frontlines of marketing’s future If you didn’t make it to SXSW London this year, don’t worry, I took notes. And not just because I’m a keynote speaker and marketing leader who loves a good trend. I was on the hunt for the ideas CMOs and marketing
The Marketer’s Storybook just hit 1,000 subscribers—thank you! Whether you’ve been here since the beginning or just joined, I’m so grateful to share this space with a community that loves bold ideas, sharp insights, and great storytelling as much as I do. This week’s edition is a crash course in how brands are breaking the