Have you ever launched a clever campaign, only to have it eventually fall flat? Consider taking a bite out of Snickers’ playbook. The company’s, “You’re not you when you’re hungry,” campaign, which launched during Super Bowl XLIV in 2010, continues to reinvent itself with an ongoing series of snackable content and storytelling. Here’s how. A
I recently had the pleasure of traveling to Hamburg, Germany to speak at M2C. With friends of mine raving about this event year over year, I was excited to check it out, meet new people and share my thoughts on creating remarkable customer experiences with content. Why content? If you think about it, content is
Don’t just create campaigns—launch movements. This sentiment rings true in the latest initiative from TOMS. In celebration of the company’s birthday, TOMS is launching #withoutshoes, an Instagram initiative to give away one million shoes to children in need. While the initiative is impressive, another unique aspect of this campaign is that the company isn’t asking
Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly
What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people