We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities
This post originally appeared on Convince&Convert.com. When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in
This post originally apeared on Convince&Convert.com. ‘Tis the season for shopping and gift giving. Just in time for the peak holiday shopping rush, Target is introducing a smarter, real-time shopping experience with its new “Awesome Shop.” Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data
Ah, Fourth of July. The holiday conjures up visions of American flags, fun in the sun, BBQs and fireworks. While many companies created social media posts around the holiday, PayPal’s patriotic pup stole the show. Shared both on PayPal’s Facebook page and Instagram channel, the words adorable and clever come to mind. How can you
The post originally appeared on Convince&Convert.com. First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of