The post originally appeared on Convince&Convert. As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest,
This post originally appeared on Convince&Convert. It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate
This post originally appeared on convinceandconvert.com. While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New
Editor’s Note: This post originally appeared on convinceandconvert.com. Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on
Looking for social media content inspiration? Take a cue from Mercedes-Benz and consider the path less traveled. Clearly, Mercedes-Benz has no shortage of cool car photos, so what makes this special is that it’s both vintage and unexpected. We often see photos of pristine classic cars on show, so seeing this vehicle in action and