From brain-rot memes to Coldplay kiss cam scandals, this week’s edition is bursting with creative storytelling, bold brand risks, and cultural heat. We’ve got IKEA turning sleep-talk into ads, TIME’s 100 most powerful creators, Sydney Sweeney sparking Wall Street debate, and Škoda reclaiming phallic Tour de France graffiti. You’ll laugh, you’ll debate – and hopefully
The Marketer’s Storybook just hit 1,000 subscribers—thank you! Whether you’ve been here since the beginning or just joined, I’m so grateful to share this space with a community that loves bold ideas, sharp insights, and great storytelling as much as I do. This week’s edition is a crash course in how brands are breaking the
From $10,000 Cheetos to Diet Coke “fridge cigarettes” and a Gen Z BlackBerry revival, this week’s stories prove that culture moves fastest where cravings meet creativity. Meanwhile, Dove goes all-in on creator-led campaigns, Midjourney lands in Disney’s legal crosshairs, and KitKat dares you to put your phone down – literally. This Week’s Lineup:
This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%
From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants