• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

The Marketer’s Storybook: Haute Cross Buns, TikTok Triumphs, Brand Romcoms, and More

Blog

This week, marketing is making headlines in some fabulously unexpected ways. We’re talking about high-fashion hot cross buns (yes, really), TikTok’s growing influence in B2B marketing, and Birkenstock’s courtroom battle to be recognized as art. Meanwhile, BIC is reimagining Shakespeare with AI, Burberry is trying to reclaim its luxury throne with a star-studded campaign, and

Read More

The Marketer’s Storybook: A Week of Speaking, Super Bowl Storytelling, And Snacking On Cricket

Blog

I just returned from Riga, Latvia, where I had the honor of speak at TechChill about Storytelling in a Crisis. I am putting the finishing touches on a blog post about my talk, so make sure you’re following me on LinkedIn as it will be posted in the next week or so. I also had

Read More
a close up shot of letter dice on an open notebook

The Marketer’s Storybook: A Week Of Wacky Jobs, Beer Face Rollers and Bringing Back The Harlem Shake

Blog

Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference

Read More
person holding black android smartphone

The Marketer’s Storybook: A Week of Creativity, Crisis Management, and Cutting-Edge Innovation

Blog

This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing

Read More
london cityscape

The Marketer’s Storybook: A Week of Productivity, Innovation, and Big Brand Moves

Blog

This week, I had the chance to catch up with Phil Mershon while he was in London – it’s amazing to think that it has probably been 15 years since we last connected in person! The photo from this weeks newsletter was taken together after a wonderful lunch at The Ivy Tower Bridge. It was

Read More
1 2 3 … 13

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie
  • How to Scale Your Brand Story: Top Lessons from TubeFest on Video Strategy and Content Creation
  • The Marketer’s Storybook: Monopoly Moves, Grillz for Sauce, and Breakfast That Buzzes
  • The Marketer’s Storybook: AI Action Figures, Pizza Caviar & A Faux Midlife Crisis

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management Content Strategy contest crisis communications customer experience Facebook Fashion GIF Holiday Influencer Infographic Instagram I wrote a book! LinkedIn Live Event London Luxury marketing Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube