In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to debut novels and gaming experiences, learn how these five companies are differentiating themselves through clever content and storytelling initiatives. Connect with KFC’s Founder on LinkedIn KFC’s founder Colonel Harland
If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26th, National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular
With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. As
What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a
Sometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. True to its name, the Thread Screen was developed by Breakfast NY for Forever 21 and uses 6,400 mechanical