I recently had the pleasure of joining my dear friend Justin Obey on his podcast, Return on Reputation, for a conversation that felt both timely and full circle. Justin and I go back to the early days of his first company, Social Boston Sports, when I was helping him think through PR, media outreach, and
The signals shaping marketing right now are not coming from a single place. They are emerging from culture, technology, labor models, and leadership expectations all at once. Costco continues to prove that strong culture compounds commercial performance. New data shows Fortune 500 CMOs assembling modular freelance teams to increase speed and output. LinkedIn is rapidly
Happy International Women’s Day. Each year, I love seeing LinkedIn filled with stories celebrating the women who inspire us: our mentors, our colleagues, our friends, our families. These moments of visibility matter. They remind us how far we have come and how much work still remains. This year, I have been thinking less about seats
The future does not belong to brands that choose between infrastructure and imagination. It belongs to those that build both. This week’s stories make that tension visible. Instagram experiments with creative imperfection while conversational AI reshapes discovery. Coach turns literature into luxury symbolism. adidas builds a surreal cultural universe around an icon. Spotify and Liquid
This week’s stories show brands navigating a shifting power dynamic. Meaning is no longer assigned by scale, spend, or spectacle, but by credibility, authorship, and emotional truth. From Airbnb turning “home” into competitive advantage for Olympians, to Dollar Shave Club choosing defiance over censorship, to legacy brands remixing culture with humor, family, and self-awareness, the