The signals shaping marketing right now are not coming from a single place. They are emerging from culture, technology, labor models, and leadership expectations all at once. Costco continues to prove that strong culture compounds commercial performance. New data shows Fortune 500 CMOs assembling modular freelance teams to increase speed and output. LinkedIn is rapidly
Happy International Women’s Day. Each year, I love seeing LinkedIn filled with stories celebrating the women who inspire us: our mentors, our colleagues, our friends, our families. These moments of visibility matter. They remind us how far we have come and how much work still remains. This year, I have been thinking less about seats
The future does not belong to brands that choose between infrastructure and imagination. It belongs to those that build both. This week’s stories make that tension visible. Instagram experiments with creative imperfection while conversational AI reshapes discovery. Coach turns literature into luxury symbolism. adidas builds a surreal cultural universe around an icon. Spotify and Liquid
This week’s stories show brands navigating a shifting power dynamic. Meaning is no longer assigned by scale, spend, or spectacle, but by credibility, authorship, and emotional truth. From Airbnb turning “home” into competitive advantage for Olympians, to Dollar Shave Club choosing defiance over censorship, to legacy brands remixing culture with humor, family, and self-awareness, the
I don’t tend to measure years by how busy they were. I measure them by what changed. How my thinking evolved. Where my energy shifted. What I stopped tolerating. What became clearer than ever. 2025 sharpened my point of view. It reinforced what I believe about storytelling, leadership, and growth. It pushed me into bigger