This week’s issue is a tour of how brands win by matching story to setting. Duolingo turns a mascot into retail theater in Tokyo. LinkedIn rides the Wrapped wave and discovers the emotional risk of year-end scorecards. Instagram signals a shift from polished feeds to raw signals in an AI-saturated world. Louis Vuitton proves how
It’s time for another week in the wild world of marketing! This week, outrage translates into sales at American Eagle. Duolingo prices social for impact. Facebook bets on nostalgia by reintroducing the infamous poke. The fashion world paid tribute to Giorgio Armani, while YouTube quietly touched creators’ videos without telling them, and a look at
A revived lumberjack. A sneaker storytelling debut from Malia Obama. And Meta’s not-so-subtle mission to erase ad agencies. This week’s Marketer’s Storybook is your cheat sheet for the boldest, weirdest, and most strategic brand plays in the game. This week’s lineup includes: Let’s dive in.
This week’s stories prove marketers are rewriting the rules – and doing it with style, satire, and a sprinkle of slushie-flavored chaos. From action-figure AI trends to brands giving up social altogether (hi, Lush) and creators shaping product design at Ninja, today’s smartest marketers are zigging while others zag. Whether it’s turning fast food into
This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,