In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to
A big thank you to LinkedIn Finance Connect in New York City for having me as a speaker! While my talks often feature a range of companies and industries, I was excited for the opportunity to delve deeper into best practices in content marketing for financial companies. Financial companies, like their counterparts in other industries,
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities
This post originally appeared on Convince&Convert.com. In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an