As a longtime marketer and brand storyteller, I’ve always believed in the power of living intentionally. But after attending a recent workshop with Bozoma Saint John, the former CMO of Netflix, Chief Brand Officer of Uber, Head of Global Consumer Marketing for Apple Music, and now a reality TV powerhouse, that belief expanded. Boz doesn’t
This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,
This week, marketing is making headlines in some fabulously unexpected ways. We’re talking about high-fashion hot cross buns (yes, really), TikTok’s growing influence in B2B marketing, and Birkenstock’s courtroom battle to be recognized as art. Meanwhile, BIC is reimagining Shakespeare with AI, Burberry is trying to reclaim its luxury throne with a star-studded campaign, and
Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference
I kicked off 2025 in London with a rainy New Year’s Day walk in Regent’s Park. It’s my tradition to start the year with a long walk and a coffee, so I piled on my waterproof gear (yes, I looked ridiculous) and went anyway. It felt amazing—a reminder to push through the gloomy weather (literal