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The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie

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A scratch-and-sniff armpit billboard. A Bluetooth-enabled chocolate bar that cries for help. And a tech giant reversing course on the death of third-party cookies. This is The Marketer’s Storybook, where brand storytelling gets stranger, sharper and more strategic by the week. This week’s lineup includes: Let’s dive in.

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code projected over woman

The Marketer’s Storybook: The Silver Influencer Boom, AI vs. Fried Chicken, and the Battle for TikTok

Blog

This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just

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Recent Posts

  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands
  • The Marketer’s Storybook: The Uncanny Era, Affordable Masterpieces, and Marketing’s Trust Tax
  • The Unexpected Career Lessons My Side Project Taught Me
  • The Marketer’s Storybook: AI Rivalries, Kid-Led Trust, and the End of Content Sameness

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