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The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie

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A scratch-and-sniff armpit billboard. A Bluetooth-enabled chocolate bar that cries for help. And a tech giant reversing course on the death of third-party cookies. This is The Marketer’s Storybook, where brand storytelling gets stranger, sharper and more strategic by the week. This week’s lineup includes: Let’s dive in.

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code projected over woman

The Marketer’s Storybook: The Silver Influencer Boom, AI vs. Fried Chicken, and the Battle for TikTok

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This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just

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  • Would Your Brand Pass the Coffee Test?
  • The Marketer’s Storybook: Founders, Futurists & Full Meals – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie
  • How to Scale Your Brand Story: Top Lessons from TubeFest on Video Strategy and Content Creation

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