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The Marketer’s Storybook: Welcome To 2025!

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Happy New Year, Storytellers! 🎉 I’m writing this week’s newsletter on my flight back from Boston – ironically on British Airways who is stirring up a bit of loyalty program drama this week. Sadly the inflight WiFi isn’t cooperating so you will get this newsletter on January 1st instead. Happy 2025! I had an incredible

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The Marketer’s Storybook: December 17, 2024

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Once upon a time, I ran a newsletter called The Week In Marketing, which had a loyal readership but I felt lacked a bit of direction. So as the famous saying goes – every great story deserves a rewrite. After months of planning, I’m thrilled to introduce The Marketer’s Storybook!

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  • The New Rules of Brand Storytelling That Inspire and Connect
  • The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
  • How Brands Won Big on Taylor Swift’s Engagement Day

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