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The Marketer’s Storybook: Pranks, Pickles & Power Plays — April Fools’ Brand Moves + Marketing That Actually Matters

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This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on

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code projected over woman

The Marketer’s Storybook: The Silver Influencer Boom, AI vs. Fried Chicken, and the Battle for TikTok

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This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just

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  • The Marketer’s Storybook: Algorithms, Outrage, and the Owl
  • The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules
  • The New Rules of Brand Storytelling That Inspire and Connect
  • The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
  • How Brands Won Big on Taylor Swift’s Engagement Day

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