From Beckham’s cowboy comeback and Costa’s coffee-fueled connection to groin-scented billboards and Duolingo’s AI backtrack, The Marketer’s Storybook has no fear in diving into the bold, the bizarre, and the backpedaling. Whether it’s high-stakes rebrands, emotional storytelling, or a wake-up call on AI promises, these stories remind us that attention without strategy is just noise
How much should you experiment with your content? In this Productivity Mastery podcast episode with Stoyan Yankov, I share why companies should allocate a percentage of their content calendar to experimental content and embrace a “test, learn, optimize, repeat” process. Sounds simple, yet so many companies “set it and forget it” with their content or
New podcast alert! Ekaterina and I joined the fabulous Kerry O’Shea Gorgone on The Marketing Smarts Podcast to share our top insights on our book, The Laws of Brand Storytelling. On the episode, we covered the following topics: Why storytelling encompasses your entire brand experience Why storytelling can be leveraged across every department – and