This week’s issue is a tour of how brands win by matching story to setting. Duolingo turns a mascot into retail theater in Tokyo. LinkedIn rides the Wrapped wave and discovers the emotional risk of year-end scorecards. Instagram signals a shift from polished feeds to raw signals in an AI-saturated world. Louis Vuitton proves how
Boots puts pharmacists on standby in cafés and parks. Bradley Cooper defends football’s honor with a wink. A nine-year-old’s drawing powers a global creativity chain. Nike asks a hard question and hands athletes a simple next step. This week’s newsletter is about simple marketing ideas paired with serious distribution and proof that shows up on
This week, The Marketer’s Storybook covers cultural moments and creativity that you cannot afford to miss including how companies reacted to America’s “royal” engagement, the perils of heritage rebrands, plus campaigns showcasing humor, slow living, and even audio storytelling.
Taylor Swift and Travis Kelce’s engagement didn’t just break the internet — it set a new record for real-time marketing brilliance. From LEGO to Starbucks, brands raced to join the conversation with wit, speed, and authenticity. Here are 13 of the most creative brand reactions — and the lessons marketers can take away for their own campaigns.
The Marketer’s Storybook just hit 1,000 subscribers—thank you! Whether you’ve been here since the beginning or just joined, I’m so grateful to share this space with a community that loves bold ideas, sharp insights, and great storytelling as much as I do. This week’s edition is a crash course in how brands are breaking the