This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on
Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took
With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. Zappos Accidently Lets CEO Tony Hsieh
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. To maximize the viewing experience of the Daytona 500, NASCAR implemented a
Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention being the ultimate commodity, a theme has emerged among top