In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s Bees Loses the B’s, Literally The next time you’re on Instagram or Twitter,
If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. View image on Twitter ✔@IHOP YA’LL GET FREE PANCAKES!!! Learn more here: http://spr.ly/6012BdaEO
What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website, the company offers some compelling reasons for its position. Zappos celebrated Leap Day by giving all 1,600 employees the
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. To maximize the viewing experience of the Daytona 500, NASCAR implemented a
In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to