Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention being the ultimate commodity, a theme has emerged among top
Ever wondered what your portrait would look like on a pancake? If so, this campaign is for you. In celebration of the return of “All You Can Eat Pancakes,” IHOP commissioned pancake artist Nathan Shields to turn fan photos into real-time pancake portraits. Hosted on Twitter from 8 a.m. to 6 p.m. ET on January
A recent Twitter exchange between Pret a Manger and an unhappy customer offers an important reminder that every customer interaction should be treated as an opportunity to deliver a positive, if not hilariously memorable, experience. The exchange started out innocently enough when a customer tweeted the brand about the taste of a crayfish and avocado
For a few lucky fans who sent direct messages to Mercedes-Benz USA via Facebook and Instagram this past holiday season, Mercedes-Benz sent back more than a simple response. Inspired by the approximately 100 messages the company gets on Facebook and Instagram every day, the company launched the #MBSecretSanta program to reward customers—current and prospective—who engaged
‘Tis the season for fun and festive holiday-themed offerings from companies. But, what happens when your company’s holiday product doesn’t quite meet consumer expectations? As Reese’s recently found out, taking on critics in a clever way can actually generate more brand goodwill. It started innocently. Consumers purchased Reese’s Peanut Butter Cup Trees, expecting to find