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How Sprite’s Snapchat Campaign Got 2 Million Views in 2 Days

Blog

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. For a chance to appear on

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How Lean Cuisine’s #WeighThis is Measuring What Really Matters

Blog

If you’re going to weigh something, weigh what matters. This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight

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Are We Too Busy For Great Marketing?

Blog

If you’ve been reading my posts lately, you’ll notice that I am covering JetBlue quite a bit. From a better wingman, to ads so good you want to steal them, JetBlue has been on a roll – and there seems to be no end in sight. While I typically like to mix my columns up

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Why Westin Wants Travelers To Ditch Their Boring Out of Office Message

Blog

I have a confession to make. Every time I catch Jay Baer’s out of office messages, I am immediately filled with envy. From funny and unexpected references to wanderlust-worthy destinations, Jay’s out of office messages were hard to match—until now. Enter the Westin OOO Generator. Inspired by the belief that a “better vacation deserves a

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What You Can Learn from a Tweeting Chicken

Blog

In pursuit of Guinness World Record glory, Chicken Treat, an Australian restaurant chain, has handed its Twitter account over to a tweeting chicken named Betty. Betty’s mission? To live tweet from a keyboard in her coop until she spells out a five letter word, the word count needed to nab the record. Sound crazy? See

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The Power of Visual Storytelling

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  • The Marketer’s Storybook: AI Rivalries, Kid-Led Trust, and the End of Content Sameness
  • What Smart Brands Get Right About Crisis Storytelling and Trust
  • 3 Proven Ways Brand Storytelling Drives Memory, Emotion, and Sales
  • The Marketer’s Storybook: Owls in Aisles, Wrapped Fatigue, and New Rules for ‘Real’
  • 2025: A Defining Year for Trust, Leadership & Global Storytelling

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