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How Walgreens Triple Its Website Referral Traffic with Pinterest

Blog

Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more, there seems to be

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3 Inspirational Social Media Campaigns to Empower Women

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As the eyes of the social media world descend upon the Cannes Lions Grand Prix this year, there’s an interesting trend. From Under Armour to P&G and Sport England, many of the award-winning campaigns from Cannes Lions sought to inspire women and start movements. So how did they do it? Read on. Under Armour’s “I

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How JetBlue Puts The Customer Experience First

Blog

As part of JetBlue’s mission to inspire humanity at every touch point, the company recently took a unique approach to activating an interactive storefront display in New York City. On the outside, people saw what looked like an interactive holographic display with options to learn more about JetBlue’s offerings with pre-recorded answers from a JetBlue

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3 Tactics to Surprise and Delight Your Fans

Blog

Imagine this: You’re stuck at LaGuardia Airport due to a flight delay—for a whopping six hours. Naturally, it’s a pretty “meh” experience, until all of the sudden a talented group of singers bursts into song. Turns out it wasn’t just any group of singers, but the Broadway casts of The Lion King and Aladdin jumping

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A Surprise Product Launch From French Brand Spontex

Blog

Clean freaks, rejoice! In an era where more content is being shared than ever before, Spontex’s Twitter feed stands out in an unusual way. It’s squeaky clean—literally. Developed by Spontex, a French company specializing in household cleaning products, and its cleverly named ad agency Kids Love Jetlag, the spotless Twitter feed offers more than meets

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The Power of Visual Storytelling

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  • Why Brand Storytelling Is Critical for eCommerce Growth
  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands
  • The Marketer’s Storybook: The Uncanny Era, Affordable Masterpieces, and Marketing’s Trust Tax
  • The Unexpected Career Lessons My Side Project Taught Me

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