This post originally appeared on Convince&Convert.com. When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in
This post originally appeared on Convince&Convert.com. Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping, Coca-Cola calls out, “Speed
This post originally appeared on Convince&Convert.com. With Sochi being touted the “Viral Games,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. Here are three examples of companies –
This post originally appeared on Convince&Convert.com. This week, The Office’s B.J. Novak generated headlines and attention for his new book, One More Thing: Stories and Other Stories, by announcing it on Instagram. While the effort may seem non-traditional to some, Instagram’s more than 150 million monthly active users and visual storytelling capabilities make it an
This post originally appeared on Convince&Convert.com. Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both