• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

Social Media: Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

Blog

This post originally appeared on Convince&Convert.com. In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an

Read More

Social Media: Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Blog

This post originally appeared on Convince&Convert.com. Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking

Read More

Social Media: The World’s First Instagram Hotel Gets Rave Reviews

Blog

This post originally appeared on Convince&Convert.com. In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.”

Read More

Social Media: Coca-Cola Rolls Out Latest Happiness Campaign

Blog

This post originally appeared on Convince&Convert.com. In Coca-Cola’s latest “Roll Out Happiness” campaign, the company is looking to make everyday life a little less gray with a new video from somewhere unexpected – Vilnius, Lithuania. The video is hosted on the company’s YouTube page and features a Coca-Cola truck rolling out a plot of grass

Read More

Social Media: NARS Uses Snapchat to Release Preview of New Collection

Blog

This post originally appeared on Convince&Convert.com. Call it the ultimate teaser – cosmetics company NARS recently turned to Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection. Snapchat, an app where you can share a photo or video in increments of anywhere from one to ten seconds, allows users to send

Read More
1 … 26 27 28 … 34

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: From Mascots to Media Monopolies – 10 Stories Shaping Marketing This Week
  • The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie
  • How to Scale Your Brand Story: Top Lessons from TubeFest on Video Strategy and Content Creation
  • The Marketer’s Storybook: Monopoly Moves, Grillz for Sauce, and Breakfast That Buzzes
  • The Marketer’s Storybook: AI Action Figures, Pizza Caviar & A Faux Midlife Crisis

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management Content Strategy contest crisis communications customer experience Facebook Fashion GIF Holiday Influencer Infographic Instagram I wrote a book! LinkedIn Live Event London Luxury marketing Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube