This post originally appeared on Convince&Convert.com. Ah, April Fools’ Day. April 1st is a day where not much is as it seems and a good ‘gotcha’ is the ultimate reward. While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. Proclaiming that, “April’s
The post originally appeared on Convince&Convert. As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest,
This post originally appeared on Convince&Convert. It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate
This post originally appeared on Convince&Convert. At first glance, Cadbury’s recent Google+ post featuring a pile of their delicious Dairy Milk candy seems like taking the easy way out when it comes to social media content. Who wouldn’t want to +1 a massive pile of chocolate? However, if you dig a little deeper, you’ll realize
This post originally appeared on convinceandconvert.com. When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift