Social Media - Jessica E. Gioglio

Social Media: Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

This post originally appeared on Convince&Convert.com. According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice,

Social Media: Real-Life Instagram Project Filters In Unique View of London

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This post originally appeared on Convince&Convert.com. Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame

Social Media: Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community

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This post originally appeared on Convince&Convert.com. In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an

Social Media: Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

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This post originally appeared on Convince&Convert.com. Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking

Social Media: The World’s First Instagram Hotel Gets Rave Reviews

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This post originally appeared on Convince&Convert.com. In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.”