This post originally appeared on Convince&Convert.com. In celebration of National Pride Month, Grey Poupon is generating conversation and debate around its simple yet powerful reinvention of a classic ad on the brand’s Facebook page. A nod to the famous Grey Poupon commercial “Pardon Me” from 1981, the Facebook post features an image of two men
This post originally appeared on Convince&Convert.com. Miss the Burberry Prorsum Menswear S/S14 runway show on June 18th in London? Don’t fret, because thanks to the social media team at Burberry, you can watch the entire show in just six seconds on Vine. Within the Vine app, more than 2,000 have liked the video. Also cross-promoted
This post originally appeared on Convince&Convert.com. With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course! Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured
The post originally appeared on Convince&Convert.com. First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of
When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional printed annual report for Instagram as a sustainability meets storytelling initiative. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Packed full of the stats, financial figures and even a welcome note