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Social Media: The White House Commemorates the Presidential Inauguration on Facebook

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Editor’s Note: This post originally appeared on convinceandconvert.com. Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content in real-time to engage their fan base of more than 1.6 million during the Presidential Inauguration. Given the impressive stats on the number of people who watch TV

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Social Media Content Inspiration: American Apparel

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Looking for social media content inspiration? Take a cue from American Apparel and ‘shape’ something unexpected. To highlight the company’s nail polish line, American Apparel cleverly shaped their polishes into a heart with a Cupid’s bow. From the colorful nail polishes, to the accessibility and styling of a user-generated image, the end result is both

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Social Media Content Inspiration: New England Patriots

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Looking for social media content inspiration? Take a cue from the New England Patriots and shift your focus – literally. When you’re a professional sports team, photos of the field, court, stadium, etc. are par for the course. By shifting the angle of the image the New England Patriots logo pops. The end result is

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