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Seizing the Cray: Organic Valley’s Authentic Approach to Marketing and Consumer Insights

Blog

Like most women in commercials, I like to start each morning by doing yoga in designer sportswear, journaling in a fancy notebook, followed by eating a wholesome, farm fresh breakfast. Naturally, I have loads and loads of free time, can carefully select the perfect outfit, and artfully style my hair and makeup. Because, you know,

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7 Amazing April Fools’ Day Pranks From Companies

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With each passing year, April Fools’ Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Here are seven companies that almost tricked us—in a good way—this April Fools’ Day. 1. Zappos Accidently Lets CEO Tony Hsieh

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How Liberty Mutual Is Using Virtual Reality Video For Brand Storytelling

Blog

With a number of companies testing the immersive storytelling potential of 360-degree videos on Facebook, Liberty Mutual stands out for its unlikely, yet clever use of the medium. The video takes viewers through a relatable and often-feared scenario of a car breaking down in the middle of nowhere. Presented in a quiz format, as the

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Burt’s Bees and Honey Nut Cherrios Pull A Disappearing Act For A Good Cause

Blog

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s Bees Loses the B’s, Literally The next time you’re on Instagram or Twitter,

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Inside IHOP’s National Pancake Day Strategy

Blog

If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. View image on Twitter ✔@IHOP YA’LL GET FREE PANCAKES!!! Learn more here: http://spr.ly/6012BdaEO 

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