With the social media world buzzing about the launch of Threads on July 5, 2023, brands are among the reported 100 million new accounts (and counting!) rushing to create a presence on the hot new platform. As a longtime social media leader, I am no stranger to launching global brands on new platforms. When I
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
I am a proud Bentley University alumni, class of 2005. My years at Bentley were transformative years, where I made lifelong friends, learned so much about myself, and built a strong academic foundation in marketing and communications. During COVID-19, Bentley University has been bringing in fantastic guest speakers virtually and asked if I would host
On Sunday, May 10, Boris Johnson, the UK Prime Minister, announced the country’s next steps for COVID-19. As part of the presentation, the Prime Minister introduced a new color-coded COVID-19 alert system. Little did the PM know that the internet would liken it to Nando’s famous Peri-Ometer! Nando’s is a popular fast-casual restaurant, with locations
You know an event is good when you finish filled with energy, positively bouncing off the walls! This is exactly how I felt after wrapping up the Printful Threads virtual event. Printful Threads was a three-hour livestream across Zoom, YouTube, and Facebook featuring speakers from Printful, Hanesbrands, District of Clothing, Wix, and Bella + Canvas.