Amazon’s latest holiday campaign takes user-generated content to the next level by transforming five-star product reviews into theatrical monologues. Featuring acclaimed actor Adam Driver, the campaign blends humor, drama, and a touch of holiday spirit to captivate audiences during Black Friday and Cyber Monday. But beyond the laughs, this initiative is a masterclass in leveraging
Happy Holidays, Storytellers! 🎄
Thank you for the incredible response to my first newsletter – I’m thrilled to share that over 500 people have subscribed since its launch! Let’s dive into the stories making waves in marketing this week – and the takeaways you can apply to your brand storytelling.
I am thrilled to announce that our audiobook for The Laws of Brand Storytelling has been recognized by Book Authority as one of the 20 Best Branding Audiobooks of All Time. This accolade is a testament to the impact our work has had on the world of branding and marketing, and we couldn’t be more
In celebration of International Women’s Day on Friday, March 8, I believe one of the most powerful things we can do as women is to share our stories. Stories allow us to connect and learn from one another in an unparalleled way that is more memorable than sharing facts and data points. Through storytelling, we
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this