I didn’t plan on a career in brand storytelling. Like many meaningful careers, it started as a side project. In 2006, I launched a personal blog called The SavvyBostonian. At the time, I was working as a public relations coordinator at a large company in Boston. I loved my job. I was learning a lot.
This week’s issue examines how brands are responding to a shared tension: audiences are overwhelmed by volume, automation, and synthetic sameness, yet still deeply responsive to stories that feel intentional, human, and culturally fluent. Google turns AI adoption into nostalgic rivalry. Lego reframes AI fear through trust and education. Equinox rejects synthetic imagery by making
Take a step back and imagine the past week in your life. Chances are, it’s also been filled with stories. When we as humans come together, we may share a few facts and data points, but more often than not, stories are at the center of how we communicate, relate to one another, share and
I don’t tend to measure years by how busy they were. I measure them by what changed. How my thinking evolved. Where my energy shifted. What I stopped tolerating. What became clearer than ever. 2025 sharpened my point of view. It reinforced what I believe about storytelling, leadership, and growth. It pushed me into bigger
With every year, marketing becomes bolder and more creative, pushing the limits on what’s possible. Across hundreds of stories featured in The Marketer’s Storybook newsletter, a clear pattern emerged: the brands that won didn’t just dazzle us with innovative campaigns and creative, they told better stories. Stories rooted in culture. Stories shaped by creators. Stories