A revived lumberjack. A sneaker storytelling debut from Malia Obama. And Meta’s not-so-subtle mission to erase ad agencies. This week’s Marketer’s Storybook is your cheat sheet for the boldest, weirdest, and most strategic brand plays in the game. This week’s lineup includes: Let’s dive in.
A scratch-and-sniff armpit billboard. A Bluetooth-enabled chocolate bar that cries for help. And a tech giant reversing course on the death of third-party cookies. This is The Marketer’s Storybook, where brand storytelling gets stranger, sharper and more strategic by the week. This week’s lineup includes: Let’s dive in.
This week’s stories prove marketers are rewriting the rules – and doing it with style, satire, and a sprinkle of slushie-flavored chaos. From action-figure AI trends to brands giving up social altogether (hi, Lush) and creators shaping product design at Ninja, today’s smartest marketers are zigging while others zag. Whether it’s turning fast food into
This week’s brand moves prove there’s more than one way to win hearts, headlines, and customer love. From Supergoop’s smart SMS strategy to Cocokind swapping influencer trips for customer getaways, brands are trading flashy for thoughtful — and seeing real returns. Meanwhile, Liquid Death dropped “Kegs for Pregs” with Kylie Kelce, Macy’s optioned a TV
As a longtime marketer and brand storyteller, I’ve always believed in the power of living intentionally. But after attending a recent workshop with Bozoma Saint John, the former CMO of Netflix, Chief Brand Officer of Uber, Head of Global Consumer Marketing for Apple Music, and now a reality TV powerhouse, that belief expanded. Boz doesn’t