This week, marketing is making headlines in some fabulously unexpected ways. We’re talking about high-fashion hot cross buns (yes, really), TikTok’s growing influence in B2B marketing, and Birkenstock’s courtroom battle to be recognized as art. Meanwhile, BIC is reimagining Shakespeare with AI, Burberry is trying to reclaim its luxury throne with a star-studded campaign, and
It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps
I just returned from Riga, Latvia, where I had the honor of speak at TechChill about Storytelling in a Crisis. I am putting the finishing touches on a blog post about my talk, so make sure you’re following me on LinkedIn as it will be posted in the next week or so. I also had
Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference
Amazon’s latest holiday campaign takes user-generated content to the next level by transforming five-star product reviews into theatrical monologues. Featuring acclaimed actor Adam Driver, the campaign blends humor, drama, and a touch of holiday spirit to captivate audiences during Black Friday and Cyber Monday. But beyond the laughs, this initiative is a masterclass in leveraging