I am thrilled to announce that our audiobook for The Laws of Brand Storytelling has been recognized by Book Authority as one of the 20 Best Branding Audiobooks of All Time. This accolade is a testament to the impact our work has had on the world of branding and marketing, and we couldn’t be more
In celebration of International Women’s Day on Friday, March 8, I believe one of the most powerful things we can do as women is to share our stories. Stories allow us to connect and learn from one another in an unparalleled way that is more memorable than sharing facts and data points. Through storytelling, we
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
As someone who considers herself to be a lifelong learner, I consume a lot of content each week about business, marketing, tech, startups, world news, and more. As such, I wanted to start a new weekly post series sharing the most interesting podcasts, news articles, blog posts, videos, and more, that I discovered over the
Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions, and emotions to life in a powerful, memorable way. However, as time, technology and consumers have evolved, how do companies tell stories that resonate today? Follow these five tips to jumpstart your