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The Marketer’s Storybook: Marketing’s Big Game, Beauty Moves, and a Dead Owl

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It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps

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The Marketer’s Storybook: A Week of Speaking, Super Bowl Storytelling, And Snacking On Cricket

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I just returned from Riga, Latvia, where I had the honor of speak at TechChill about Storytelling in a Crisis. I am putting the finishing touches on a blog post about my talk, so make sure you’re following me on LinkedIn as it will be posted in the next week or so. I also had

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The Marketer’s Storybook: A Week Of Wacky Jobs, Beer Face Rollers and Bringing Back The Harlem Shake

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Thank you to everyone who reached out to help with my YouTube issue! While it’s not completely resolved, I’m working with an excellent rep, and things are moving in the right direction. This past week, I’ve been putting the final touches on my TechChill keynote speech, Storytelling in a Crisis. If your company or conference

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How Amazon Transformed Customer Reviews Into Humorous Brand Storytelling

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Amazon’s latest holiday campaign takes user-generated content to the next level by transforming five-star product reviews into theatrical monologues. Featuring acclaimed actor Adam Driver, the campaign blends humor, drama, and a touch of holiday spirit to captivate audiences during Black Friday and Cyber Monday. But beyond the laughs, this initiative is a masterclass in leveraging

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lighted christmas tree

The Marketer’s Storybook: December 24, 2024

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Happy Holidays, Storytellers! 🎄

Thank you for the incredible response to my first newsletter – I’m thrilled to share that over 500 people have subscribed since its launch! Let’s dive into the stories making waves in marketing this week – and the takeaways you can apply to your brand storytelling.

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  • The Marketer’s Storybook: Credibility, Control & The Incentive Shift
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