In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to debut novels and gaming experiences, learn how these five companies are differentiating themselves through clever content and storytelling initiatives. Connect with KFC’s Founder on LinkedIn KFC’s founder Colonel Harland
Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location
“Dragons, unicorns, rabbits in top hats… there used to be loads of magic in the world. Now we’re on a mission to bring it back – and to make millions of children around the world more curious, clever and kind. How? By combining the power of amazing stories, with the possibilities of technology, to create
Clean freaks, rejoice! In an era where more content is being shared than ever before, Spontex’s Twitter feed stands out in an unusual way. It’s squeaky clean—literally. Developed by Spontex, a French company specializing in household cleaning products, and its cleverly named ad agency Kids Love Jetlag, the spotless Twitter feed offers more than meets
Ever wondered what it would be like to climb Mt. Everest? Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices