From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants
This week’s stories prove marketers are rewriting the rules – and doing it with style, satire, and a sprinkle of slushie-flavored chaos. From action-figure AI trends to brands giving up social altogether (hi, Lush) and creators shaping product design at Ninja, today’s smartest marketers are zigging while others zag. Whether it’s turning fast food into
This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just
It’s been freezing cold in London, but somehow, I still managed to play tennis outside (yes, I am obsessed!). It never ceases to amaze me that people in London play tennis year-round outside. Apparently, I’ve become one of them! I also had friends visiting from Boston over the weekend, which meant a lot of steps
Once upon a time, I ran a newsletter called The Week In Marketing, which had a loyal readership but I felt lacked a bit of direction. So as the famous saying goes – every great story deserves a rewrite. After months of planning, I’m thrilled to introduce The Marketer’s Storybook!